I am an incoming Assistant Professor of Marketing at EDHEC Business School (France), and a fresh Ph.D. graduate from Cornell University (May 2022).
My research examines the psychology of perceived value. I study how people assess the value of products and its consequences for market prices, brand positioning, consumer behavior, and well-being.
In a first stream of research, I build on behavioral pricing and numerical cognition research to study how subtle changes in quantity descriptions affect the perceived economic value of products. In a second area of research, I examine the psychological benefits of, and antecedents of, feelings of groundedness—an understudied but fascinating and important construct for consumer well-being. My work also studies the tenets that shape the valuation of self-made goods. My research has been published in the Journal of Consumer Research (see Monnier and Thomas 2022, and Allen, Gupta, and Monnier 2008), and the Journal of the Association for Consumer Research.
In the past, I also worked as a Sales Force Coordinator for General Mills France, and as a business journalist for the leading food retail magazine in France, Linéaires. I also completed a Research Master in Marketing at Erasmus University, Rotterdam School of Management (2017), and a Master Degree in Food Science and Management at Agrocampus-Ouest, France (2006).
You can contact me via email (firstname.lastname@example.org).