I am an Assistant Professor of Marketing at EDHEC Business School (France), and a Ph.D. graduate from Cornell University (May 2022).
I conduct research in consumer psychology, with an expertise in behavioral pricing, consumer well-being, and food decision-making.
In a first stream of research, I build on behavioral pricing research to study how subtle changes in the environment (e.g., how product quantity is described) affect the perceived economic value of products. In a second area of research, I examine the psychological benefits of, and antecedents of, feelings of groundedness—an understudied but fascinating and important construct for consumer well-being. In a third area of research, I am interested in food decision-making, and in particular in how changes in the food ecosystem could help consumers make healthier decisions.
My research has been published in the Journal of Consumer Research (see Monnier and Thomas 2022, and Allen, Gupta, and Monnier 2008), and the Journal of the Association for Consumer Research (see Monnier et al. 2022).
In the past, I also worked as a Sales Force Coordinator for General Mills France, and as a business journalist for the leading food retail magazine in France, Linéaires. I also completed a Research Master in Marketing at Erasmus University, Rotterdam School of Management (2017), and a Master Degree in Food Science and Management at Agrocampus-Ouest, France (2006).
See my current research projects here, and download my CV here.
You can contact me via email (email@example.com).